Google announced a new service Thursday that it hopes will make slow web pages as anachronistic as manual typewriters.
The web—search giant unveiled a new option called Page Speed Service that accelerates webpage loading times by running them through a special application that rectifies bottlenecks and loads the pages to end users through Google’s global network of servers.
Google engineering manager Ram Ramani said in a blog post that in tests the service had increased load times by 25 to 60 per cent.
“To use the service, you need to sign up and point your site’s DNS entry to Google,” Ramani wrote.
“Page Speed Service fetches content from your servers, rewrites your pages by applying Web performance best practices, and serves them to end users via Google’s servers across the globe. Your users will continue to access your site just as they did before, only with faster load times.”
The service is currently available to a limited number of website operators at no cost. Google plans to roll out a fee—based service later this year, Ramani said.