5 Tricks to Use Keywords in Your Blog Posts
One of the biggest sources of traffic to your blog
will be search engines, particularly Google. You can boost the traffic
that comes to your blogs from search engines by implementing search
engine optimization (SEO) tricks into your blog layout and writing. You
can get started by doing some
keyword research
and determining which keywords are likely to drive the most traffic to
your blog. Then focus on incorporating those keywords into your blog
posts using the tricks below.
1. Use keywords in your blog post title.
One
of the best ways to incorporate keywords into your blog posts is to use
them in your blog post titles. However, don't sacrifice a title's
ability to motivate people to click through and read your entire blog
post. Learn
3 tips to write great blog post titles.
2. Focus on using just one or two keyword phrases in each blog post.
To
maximize the traffic that comes to your blog via search engines, focus
on optimizating each of your blog posts for just one or two keyword
phrases. Too many keyword phrases dilutes the content of your post for
readers and can look like spam to both readers and search engines. You
can learn more about using specific keywords to maximize search traffic
by reading about
long tail search engine optimization.
3. Use keywords throughout your blog posts.
Try
to use your keywords (without keyword stuffing) multiple times in your
blog post. For best results, use your keywords within the first 200
characters of your blog post, several times throughout your post, and
near the end of the post. Take some time to learn more about
keyword stuffing and other search engine optimization don'ts.
4. Use keywords in and around links in your blog post.
Search
engine optimzation experts believe that search engines like Google
place more weight on linked text than unlinked text when ranking search
engine results. Therefore, it's a good idea to include your keywords in
or next to the links within your blog posts when it's relevant to do
so. Be sure to read about
how many links are too many for SEO before you start adding links to your posts.
5. Use keywords in image Alt-tags.
When
you upload an image to your blog to use in your blog post, you usually
have the option of adding alternate text for that image which appears if
a visitor cannot load your images in their Web browsers. However, this
alternate text, can also help your search engine optimization efforts.
That's because the alternate text appears within the
HTML
of your blog post content as something called an Alt-tag. Google and
other search engines crawl that tag and use it in providing results for
keyword searches. Take the time to add keywords that are relevant to
the image and post in the Alt-tag for each image you upload and publish
on your blog.
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