Google glasses: Hitting market this year....
Sergey Brin envisions Google's Internet glasses hitting the market this
year with an eye toward freeing people from unsocial habits engendered
by "emasculating" smartphones.
Brin spoke of inspiration behind Google Glass eyewear during a brief appearance Wednesday on stage at a TED Conference known for an inspiring mix of influential big thinkers and "ideas worth spreading.
He playfully demonstrated his point on stage by ignoring a theater
audience to stare down at his smartphone, saying he was intent on a
message from a Nigerian prince need of $10 million dollars.
"I like to pay attention because that is how we originally funded the
company," the Google co-founder quipped about a well-known scam.
"Seriously, in addition to potentially socially isolating yourself
when you are out and about using your phone, I feel it is kind of
emasculating," he continued.
Brin described Glass as the first form factor to deliver on a vision
he had from Google's inception that one day search queries would be
outmoded and information from the Internet would come to people when
they need it.
Glass frees the eyes as well as the hands when it comes to connecting to the Internet on the go, according to Brin.
"That is why we put the display up high, out of the line of sight,"
Brin said, wearing the Glass eyewear he is rarely seen without.
"If I wore a ball cap, the display would be on the brim and not where
you are looking," he continued. "And sound goes through bones in the
cranium, which is a little freaky at first, but you get used to it."
Glass wearers can speak commands to the eyewear, and built-in camera
technology allows pictures or video to be captured from first-person
perspectives while people take part in what is happening.
"Lastly, I realized I also have a nervous tic," Brin said. "The cell
phone is a nervous habit. If I smoked, I'd probably smoke instead."
He observed that smartphones sometimes become props used by people as
distractions or to appear busy, saying that Glass strips away excuses
not to be sociable or to not be honest about simply wanting to take a
"It really opened by eyes to how much of my life I spent secluded
away in email, social posts or what-not," Brin said. "There is nothing
bad about that, but with this thing I don't have to be checking them all
Brin said Glass eyewear will be available later this year at prices
lower than the $1,500 charged to software developers and early adopters
during a restricted test phase.
Wednesday was the last day for "explorers" with creative vision and
$1,500 to spare to vie to be part of a select group of people who get to
experiment with Glass.
A video intended to capture what it feels like to use Glass was online at /.
Google has been speaking with eyeglass frame companies about ideas
for a consumer version of the glasses, which he expected would cost
"significantly" less than the Explorer prototypes.
US adults interested in the program had to say what they would do if
they had Glass eyewear and then post the messages at Twitter or Google+
social networks with hashtag #ifihadglass.
People chosen for the Explorer program will need to pick up in person
at sessions to be held in New York, Los Angeles, or San Francisco.