According to a report by Business Insider, the co-founder and CEO of the iPhone maker told associates he wanted to create an Apple car.
Jobs also reportedly told the Times, during a meeting prior to his death, that he wanted to 'take on Detroit.
According to the Daily Mail, longtime Apple board member Mickey Drexler, who is also the CEO of J. Crew, confirmed the report, saying 'Steve's dream before he died was to design an iCar.
Drexler believes the never-realized Apple car could have made a serious impact in the American car market.
Meanwhile, Apple's largest rival Google has already famously put weight behind a self-driving car, the paper said.
The Google driverless car, as it's most often known, has been the subject of countless videos and news articles detailing the likelihood (or unlikelihood) of its success or even feasibility, it added.