Is Facebook taking over social bookmarking sites?
When was the last time that you used a social bookmarking site like Digg, Stumble Upon or Reddit?
Recently, social bookmarking sites have been increasing noticeable drop in their traffic and user activity. Social bookmarking sites used to be very popular but every since Facebook entered the market, their popularity deteriorated. People seem to like sharing articles on Facebook more than they like doing it on Digg or Reddit.
Why is that the case?
It could simply be the idea of sharing the links with your friends and family and not total strangers. Of course, some people like to share their articles with strangers to get a variety of perspectives. But others prefer engaging in discussions and revealing any details only to people they know.
How does that affect webmasters?
Well, when you share articles with your friends on Facebook, they are only seen by your friends and probably their friends. When you share articles on social bookmarking sites like Digg, they are seen by millions. You get my point. But don't get upset, there are other ways to utilize Facebook to gain traffic like Facebook Pages.