Writing blog post titles that get attention and traffic is a unique form of writing, because you write blog post titles for multiple reasons. First, you want people to be intrigued enough to feel compelled to read the actual blog post. Second, you don't want to trick anyone by writing a title that is irrelevant to your blog post content. Third, you want your blog post to help drive search engine traffic, so you need to focus on keywords when you come up with your blog post titles. That's a hefty list, but you can meet all three goals when you write blog post titles following the steps below.