Importance Of Communication Skills
"Identification is one of the key ingredients of effective communication. In fact, unless your listeners can identify with what you are saying and with the way you are saying it, they are not likely to receive and understand your message."
The quote above is the underlying factor that explains the importance of communication skills.
In fact, there are other such quotes, which are as follows that explains the importance of effective communications skills:
Good communication is as stimulating as black coffee, and just as hard to sleep after.
the newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it.
The colossal misunderstanding of our times is the assumption that insight will work with people who are unmotivated to change. Communication does not depend on syntax, or eloquence, or rhetoric, or articulation; but on the emotional context in which the message is being heard. People can only hear you when they are moving toward you, and they are not likely to when your words are pursuing them. Even the choicest words lose their power when they are used to overpower. Attitudes are the real figures of speech. Some proverbs
When people talk, listen completely. Most people never listen.
The problem with communication... is the illusion that is has been accomplished.
The right to be heard does not automatically include the right to be taken seriously.
Argument is the worst sort of communication.